Digital Content Editor

Role Overview The Digital Content Editor will assist with the day-to-day operations of AA Communications delivering the School’s digital communication activities. This includes, as web editor, developing and maintaining the content for the AA’s website and managing the school’s main social media channels. The appointed candidate reports to the Head of Communications and Publications and is managed by the Communications Deputy Editor, and the role is key to the dissemination of material within the school, the enhancement of student experience, delivering communication resources, expanding local and international impact through a range of activities. The role assists with the delivery of day-to-day content produced for the website and social media channels to disseminate information both within and beyond the AA School Community, and works closely with Digital Platforms, School Admissions, Membership, Bookshop, Photo Library and Archives, Visiting School, Audio Visual, Outreach and the different academic units and programmes within the school. Main Responsibilities •Assist with the AA Communications Studio for the following: oAssist with the Communications Deputy Editor and the Publications Senior Editor to ensure schedules between communications and publications with the department are aligned and manageable with the design staff •Co-ordination of staff including: oLiaise with and brief social media student assistants that work in the studio For Communications projects related to web editing the school’s website, the following tasks are: oManage the day-to-day website content to ensure all material, text and images are current oEnsure all content adheres to the AA Style Guide meeting our regulatory requirements oManage the approval process with other departments when those with website updating rights have made changes to ensure the content follows AA editorial and graphic style oCo-ordinate with external web developers for ongoing project work with the enhancement of existing components and development of new features oManage and publish content for the AA News, Notices and Obituaries pages oEnsure that the Public page of the website is up to date with the latest events, exhibitions and announcements in co-ordination with Public Programme oCo-ordinate with Public Programme to publish all What’s On events and exhibitions oCo-ordinate with Admissions to publish all academic and application webpages oCo-ordinate with Outreach and the Recruitment Group, to produce and publish content that promotes the school to prospective students oCo-ordinate with multiple departments as required (Director’s Office, Registrar, Visa Compliance, Postgraduate and Undergraduate Co-ordinators, Programme Heads, Resources, etc) to ensure all website content and key documents are accurate oSupport the Head of Communications and Publications in the development of an annual strategy oCo-ordinate with the Communications Deputy Editor for the uploading of all Prospectus material to the website and the Digital Prospectus oManage the generation and analysis of statistical data and web traffic reports to optimise the potential of the website oEnsure that all content complies with digital accessibility standards •For Communications projects related to social media, the following tasks are: oManage and implement the AA’s Social Media Strategy for the posting of content on all social media channels, including but not limited to Instagram (posts, stories, reels, boosts), LinkedIn, Facebook and TikTok, to ensure a regular posting schedule is achieved oManage the generation and posting of content for the AA’s social media channels oManage the monitoring, responding to and reposting of messages and mentions on Instagram and LinkedIn oUse social media scheduling tools including Buffer oWork with other departments to create audiences, set up and apply boosts to social media posts and coordinate advertising content where required oIn coordination with the school’s Outreach and Recruitment Group, produce and publish content that promotes the school to prospective students oManage and update, along with Digital Platforms, the AA’s Social Media Policy oManage the review of social media analytics on an ongoing basis, and generate reports to analyse social media statistics quarterly The above list of job duties is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post. Page 3 All staff must: •Comply with all legislative and regulatory requirements (eg Finance, HR, Health and Safety) •Adhere to the requirements set out in the AA Code of Behavioural Expectations and other institutional policies. Person Specification Knowledge, Skills and Experience We are looking for a candidate that has a background and interest in developing and maintaining strategies and digital content for the school website, social media platforms and newsletters, and shares an inte