Business Development Officer

Job summary

We are looking for a Business Development Officer to support the management and business development activity of key users of the St John and St Elizabeth Hospital (HJE) facilities to ensure the commercial success of the Hospital. Key users are defined as:

• Consultants - To support the delivery of the Consultant and specialty strategy set out by the Business Development Manager (BDM), Commercial Director and the CEO.
• Consultant medical secretaries (external)
• GPs
• AHPs

Other potential referrers of patients to HJE such as local businesses.

Main duties of the job

The Marketing team within the Commercial department plays a vital role in promoting the Hospital. It serves as the face of HJE, coordinating and producing all materials representing the Hospital and generating the Hospital revenue. It is the Marketing teams role to reach out to prospective patients, consultants, GPs and Allied Health professionals and community whilst creating an overarching image that represents our beliefs and values and generating profitable leads for the hospital.

Job description

• To manage the relationships with consultants, understanding the different levels of prioritisation and resource allocation to each
• Ensuring that consultants have best utilisation of their time, maximising capacity and efficiencies
• Being involved in the new consultant inductions, ensuring that the consultants practice is set up
• Taking on specialty specific projects to lead the team on developing best practice services
• Working with the consultant leads on the running of the specialty meetings to ensure they are well attended, have a strong purpose and are clearly linked to the strategic direction of the hospital and MAC
• Create regular events to ensure both GP and Consultant engagement
• Gather market place intelligence that promotes the introduction of new initiatives
• Collate feedback to the team based on services provided
• Promote the GP educational programme and run events
• Analysis of financial and activity-based data to create / influence activity that drives business
• Build on local businesses knowledge to promote the services of HJE to raise awareness and referrals for marketing activity for both self-pay and PMI opportunities