CRO Specialist

About the roleOur growing digital team requires an experienced CRO Specialist with a solid background in ecommerce to support our digital transformation through experimentation and optimisation of our digital customer journeys. As a data driven individual, you’ll identify opportunities across all journeys to enhance the user experience and conversion as well as providing insights to the business about user behaviour. This is a hands-on customer focused role within an Agile environment working in sprints on end-to-end discovery, insight generation, experimentation, reporting and communication of impact. The ideal candidate combines analytical depth, storytelling, stakeholder influence and genuine curiosity with proven experience turning data into measurable customer and business value. Key Responsibilities: • Identify, prioritise and recommend optimisation opportunities across key customer journeys using behavioural, transactional and experimentation data. • Use analytics, heatmaps, session replays, funnel analysis and experimentation data to diagnose user behaviour and recommend evidence based improvements • Coordinate end to end experimentation processes including hypothesis creation, test design, QA, implementation, analysis and recommendation of next steps. • Drive continuous optimisation through structured experimentation, ensuring test outcomes are measured against agreed commercial and customer KPIs. • Operate within Agile delivery teams to manage the end-to-end analytics lifecycle, from problem definition and discovery through analysis, experimentation, and stakeholder communication. • Translate complex datasets into concise recommendations that enable stakeholders to make informed business decisions. • Communicate analytical findings with clear commercial context, demonstrating the impact on customer behaviour, conversion, and business performance. • Evaluate digital experience performance across web and app journeys, balancing technical performance, usability, and conversion optimisation objectives. • Assess competitor customer journeys, experimentation approaches, and UX patterns to identify opportunities for performance improvement. • Design clear, user-focused reporting and visualisation solutions that communicate complex data in an accessible and actionable way. arrow_upward