PPC Google Ad Grants Volunteer

According to the UNESCO Institute of Statistics, in parts of sub-Saharan Africa, only 62% of primary school teachers have the minimum teaching qualifications. In 2023, only 9% of young people in lower secondary education in Zambia reached the minimum level of proficiency in reading. Lifelong learning opportunities and economic growth are being stunted. All children deserve a quality education from a transformative and supportive teacher. The Commonwealth Education Trust (CET) invests in teachers in low- and middle-income settings by providing accessible teacher professional development, including via its flagship programme, Teach2030. The Role To support the growth of CET, we are seeking a volunteer with Google Ads experience to undertake a one-off review of our Google Ad Grants account and implementation of actions. Our Google Ad Grants account helps us raise awareness of our work, reach teachers around the world and connect with potential supporters and partners. We are looking for someone who can review the account, identify opportunities for improvement and implement recommendations to help maximise the impact of the grant. The role will report to the Marketing Lead. While this opportunity is initially focused on a one-off account review and optimisation project, we would also welcome volunteers who would be interested in supporting and optimising the account on an ongoing basis. However, this is not essential. What you'll do Review the structure and performance of our Google Ad Grants account. Identify opportunities to improve performance and increase grant utilisation. Provide a summary and review with Marketing Lead Action these changes What we're looking for You might be a PPC professional looking to support a charitable cause or a digital marketer with experience managing Google Ads campaigns. Experience managing Google Ads campaigns (experience with Google Ad Grants would be an advantage). Knowledge of campaign optimisation, keyword research and conversion tracking. Strong analytical skills and the ability to identify practical improvements. Ability to work independently and carry out tasks remotely. Reliability, organisation and good communication skills. An interest in education or the charity sector would be welcomed. This is an exciting opportunity to use your digital marketing skills to help improve educational outcomes for teachers and children across the Commonwealth.