Content & Social Media Officer

About us NCT is the national charity for pregnancy, birth, infant feeding and early parenthood. Our vision is simple: a society where everyone who becomes a parent feels confident, connected and safe. Through our For Every Parent strategy, we're working to make that vision a reality. We support parents with trusted information, practical help, local communities and a stronger voice in the issues that matter to families. For 70 years, we've been by parents' sides through the excitement, uncertainty, wonder and challenges of becoming a parent. Today, our volunteers contribute more than 70,000 hours of community service each year, helping parents build friendships, find support and feel less alone. We educate and empower parents with evidence-based information and support. We advocate and act by listening to parents' experiences, raising their voices and campaigning for change. No judgement. No exceptions. About the role We're looking for a Content & Social Media Officer to help bring NCT's content and social media activity to life, creating engaging, audience-focused content that connects with new and expectant parents across our wide range of channels. Working as part of the Content Studio, you'll create high-quality content across social, email, web, video and campaign activity, helping to deliver marketing campaigns, support income-generating partnership activity and strengthen NCT's brand. You'll work closely with the Content & Social Media Manager and colleagues across Marketing, Communications and Fundraising & Strategic Partnerships to ensure content is engaging, accessible and aligned with NCT's tone of voice. You'll also play an important role in the day-to-day management of NCT's social media channels, helping to plan and schedule content, engage with our online communities and identify reactive opportunities. This is a hands-on role for someone who enjoys creating content, spotting stories and building meaningful connections with audiences. You'll thrive in a fast-paced environment where one day you might be creating graphics and editing a reel for an upcoming campaign, and the next you'll be responding to comments or helping to bring a new corporate partnership to life across our channels. The role will include: Creating engaging content across a range of channels including social, email, web, video and other campaign assets. Producing compelling copy, visual assets and short-from video content that reflect NCT's tone of voice and brand messaging. Supporting the day-to-day management of NCT's social media channels, including Facebook, Instagram, LinkedIn and TikTok. Planning and coordinating social activity in line with campaign and organisational priorities, as well as identifying and acting on reactive and real-time opportunities. Monitoring social media channels, responding to comments and messages, and helping to build an engaged online community. Contributing creative ideas and supporting the smooth operation of the Content Studio and working collaboratively with teams across Marketing, Communications and Fundraising to hit deadlines. Using data and insights to improve content performance and audience engagement. About you We're looking for a content and social media professional who enjoys creating engaging content and building communities through social media. You'll have experience creating content across a variety of channels and be confident turning briefs into high-quality assets that meet audience and organisational needs. Whether you're writing copy, designing graphics, editing a video or engaging with audiences online, you'll understand how to create content that captures attention and drives engagement. You'll bring hands-on experience managing social media accounts for a brand, charity or values-led organisation, along with a strong understanding of what works across different platforms. You'll be comfortable balancing multiple priorities, working to deadlines and adapting quickly when opportunities or priorities change. We're looking for someone who is creative, organised and proactive, with a keen eye for detail and a passion for creating content that makes a difference. You’ll bring: Experience developing and creating engaging content across multiple channels, including social, web, email and video. Experience managing social media channels for a brand, charity or values-led organisation, including planning and publishing. Excellent copywriting, editing and content production skills, with experience designing visuals and creating video content. Experience taking content from brief to delivery while managing multiple priorities and deadlines. A good understanding of social media platforms, trends, audience engagement and content best practice. Strong organisational and communication skills. A creative, proactive and collaborative approach, with excellent attention to detail and the flexibility to respond to reactive opportunities when needed. Our Benefits – What we offer you We v