Job Description
Monday to Friday, 9.00 - 4.30 (35 hours)Agile /flexible working available (after successful probation period.)Description of companySIL partner with Educational Settings, Networks, Trusts and Local Authorities to provide services, CPD and products that re-focus as priorities change and reflect your unique context – all without the need for additional establishment costs.Our purpose is simple: to support continuous improvement and help create the best possible educational experiences and outcomes for children and young people.Through a highly skilled and supportive workforce, we strengthen strategic, operational and emotional capacity.The RoleTo support the delivery of effective multi-channel marketing activity that promotes SIL services, builds brand awareness, and strengthens engagement with schools, partners and stakeholders. The apprentice will work towards a Digital Marketing & AI Executive qualification, developing knowledge and skills in areas such as digital marketing, content creation, communications and campaign delivery, while contributing to a digital first approach.Duties and Responsibilities Campaign Delivery & Marketing ActivitySupport the planning and delivery of multi-channel marketing campaigns.Contribute to scheduling and publishing activity across social media, email and website platforms.Work with the Marketing Manager to ensure campaigns align with priorities and messaging.Monitor campaign timelines and flag risks or delays. Content Creation & Digital Communications Assist in creating content including social media posts, articles, newsletters and visuals. Ensure all content aligns with brand guidelines and organisational messaging. Adapt content for different audiences and platforms to maximise engagement. Gather content from internal teams to support promotion of services. Website & Digital Platform ManagementUpdate and maintain website content to ensure accuracy and relevance. Support improvements to accessibility and usability of online content. Ensure consistency across website and other digital platforms. Identify opportunities to improve user experience and engagement. Marketing Performance & InsightMonitor performance using analytics tools (e.g. social media insights, email metrics). Support the creation of simple performance reports. Identify trends and highlight areas for improvement. Contribute to improving campaign effectiveness based on insights. Events, Promotion & Stakeholder EngagementSupport the organisation and promotion of events and training programmes. Liaise with internal teams and partners to gather and share information. Promote services through appropriate channels to reach target audiences. Contribute to maintaining positive relationships with stakeholders. Brand, Digital First & Continuous Development Ensure consistency in branding across all marketing materials. Support digital-first initiatives and reduce unnecessary print. Participate fully in apprenticeship learning and apply learning to practice. Continuously develop knowledge of marketing tools and best practice. Our ValuesSupport: Supporting and enabling schools and educational settings to improve and provide the best education to their children and young people. Inspire: Inspiring educators, stakeholders and customers, championing children and young people. Learn: We learn with and for our schools / settings so that children have the best learning opportunities.