Job Description
Description Elevate Healthcare Marketing is looking for a freelance Social Media Strategist with direct, hands-on experience on regulated prescription pharmaceutical brands. You'll work alongside our strategy, analytics, account, and creative teams to build and evolve social programs for Rx brands across patient and HCP audiences — from channel strategy through MLR-ready execution. What You'll Do • Develop social strategies for patient and HCP audiences that align to brand, business, and engagement KPIs. • Assess a brand's competitive social landscape and turn it into channel strategy, content pillars, and measurement recommendations. • Advise on page setup, verification, and launch sequencing for Rx brands, and help us navigate unclear or inconsistent platform policies for pharma use cases. • Build MLR-ready content workflows: templates, review checkpoints, fair-balance and ISI conventions, AE/product-quality-complaint escalation, and comment moderation. • Define a measurement framework that connects native social analytics with GA4 — UTM governance, taxonomy, dashboards, KPI reporting. • Support an org-level social playbook covering governance, workflows, escalation, and archiving. • Recommend practical AI-assisted workflows for social listening, content tagging, and reporting — within regulatory, privacy, and confidentiality constraints. This is a hands-on execution role, not a purely advisory one. Requirements • 5+ years in social media strategy, including 2–3+ years on prescription pharmaceutical, biologic, or regulated healthcare brands (agency or in-house). • Hands-on experience launching or managing Rx brand social properties on Meta, LinkedIn, Instagram, YouTube, or similar. • Working fluency in FDA/OPDP promotional rules, fair balance, MLR review, AE/PQC escalation, and patient/HCP audience separation — you're doing this already, not learning it on the job. • Comfort working across account, strategy, creative, media, analytics, regulatory, legal, medical, and client stakeholders. • Strong writing, documentation, and client-facing presentation skills. Bonus Points If You Have • Existing support or escalation relationships with Meta, LinkedIn, or other platform teams. • Built social playbooks, launch checklists, or MLR-ready content systems before. • Supported both patient and HCP communities with platform-specific nuance. • Used AI tools for social listening, tagging, analytics summaries, or workflow automation. Benefits Since this is a freelance position, there will be no benefits.