Digital Asset Executive

About us

Halfords is on a journey - building the future of motoring and cycling and looking for people who want to help shape what comes next. We’re a place for co‑creators: people who want to make a real impact, take ownership and be part of something that’s still evolving.

As the UK’s leading retailer of motoring and cycling products, we’re supported by one of the country’s largest independent vehicle servicing, maintenance and repair networks through Halfords Autocentres. This breadth gives us a strong, stable foundation - and the freedom to keep innovating and growing.

That means real variety for our colleagues, along with the opportunity to learn, stretch and develop as the business moves forward. Whatever your role, you’ll be part of a team focused on delivering exceptional service - using your expertise to solve problems, guide customers and help keep the nation moving with confidence.

About the role

We’re looking for a highly organised, detail‑obsessed Digital Asset Executive to take full ownership of our visual content ecosystem. You will be the guardian of our digital asset management (DAM) system- the person who ensures every video, photo, and creative file is expertly managed, easy to find, and always aligned with brand and business needs.

We need someone who can transform the way assets flow across the organisation. You’ll empower creative, brand, and marketing teams to work faster and smarter by making sure the right assets are available at the right time, supported by strong governance, smart taxonomy, and airtight usage rights management.

Key responsibilities

• Own and manage the organisation’s DAM platform, ensuring it’s structured, scalable, and intuitive


• Build and maintain a robust taxonomy, tagging system, and metadata standards to maximise discoverability


• Ingest, catalogue, and organise all incoming video, photography, and creative assets


• Oversee version control, archiving and long‑term storage best practice


• Maintain accurate records of licensing, usage rights and permissions


• Ensure all assets comply with legal, regulatory, and brand guidelines


• Establish and enforce governance policies to protect the integrity of the asset library


• Support pre‑ and post‑production workflows with clear, consistent asset handovers


• Collaborate with editors, photographers and videographers to uphold naming conventions and file standards


• Coordinate with agencies and freelancers to ensure seamless asset delivery


• Monitor asset usage and provide insights into performance and engagement


• Identify content gaps and opportunities based on user behaviour and campaign needs


• Design and optimise workflows for asset ingestion, approval and distribution


• Spot inefficiencies and introduce improvements that save time and reduce duplication


• Train and support teams on best‑practice use of the DAM system

About you

• Proven experience in Digital Asset Management, content operations, or library/information management


• Strong understanding of DAM systems, metadata, tagging and taxonomy


• Exceptional organisational skills and a meticulous eye for detail


• Comfortable working with multimedia formats including video, photography and design files


• Confident managing multiple stakeholders in a fast‑paced environment


• Experience in a creative, brand or studio setting


• Familiarity with platforms such as Bynder, Brandfolder, Adobe Experience Manager, or similar


• Solid understanding of intellectual property, licensing and usage rights


• Knowledge of content production and post‑production workflows

Reward & benefits

• A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave.


• Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.

• We offer hybrid working in our Support Centre, you will be based at our Support Centre 3 days a week with an optional 2 days working from home.


• You will have access to a wealth of employee discounts across the Halfords suite of products and services.


• Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion in