Digital Marketing Executive

We have an incredible opportunity for a Digital Marketing Manager to join our growing team at The Signet Collection , an award-winning brand of boutique hotels across the UK. The Signet Collection is a growing family of design-led boutique hotels in remarkable locations — where story, soul, and style come together. From riverside beauty at The Mitre in Hampton Court, to countryside calm at The Retreat at Elcot Park or The Barnsdale, Rutland, and our newest addition, The Alfriston in the South Downs, we’re building a collection of stays with character and ambition. Role Overview Reporting to the Commercial Director, we're looking for a data-savvy digital marketer to lead the digital and online strategy for our growing brand Signet Collection, elevating brand awareness, driving direct revenue, and delivering best‑in‑class digital experiences across our hotels. You will own performance marketing, reporting, analytics, content, and channel optimisation to ensure every touchpoint reflects our premium hospitality brand. Where is this role? This is a full time role, based from our Support Office near Newbury, Berkshire ( Newbury RG20 8NJ) , with occasional travel to our hotels across the Group. Although we are open to discussing some hybrid/ flexible working for the right candidate. What You'll Do: Lead our digital marketing strategy across web, social, email, and paid media, ensuring every touchpoint reflects our premium brand. Use data, analytics, and reporting tools (Google Analytics, Meta Suite, PowerBI/Tableau preferred) to optimise campaigns, track performance, and guide decision‑making. Manage digital campaigns end‑to‑end; from planning to execution - driving guest acquisition, retention, and conversion. Own paid media activity (PPC, paid social, retargeting), continuously testing and refining for stronger ROI. Oversee content and storytelling across website, newsletters, and social channels, ensuring high-quality visuals and on‑brand messaging. Optimise website UX, content, and conversion pathways to enhance digital guest experience and direct bookings. Collaborate with on-site teams, PR, Revenue, and creative partners to deliver integrated, high-impact digital activity across the Group. What you will bring: Educated to a degree level or have proven experience planning and executing 360 digital marketing campaigns Good experience in managing websites using a Content Management System, WordPress or equivalent Strong verbal communication skills for articulating ideas to colleagues and clients Excellent written communication skills for producing high-quality content Attention to detail and accuracy The ability to work independently and flexibly The capacity to prioritise and work across multiple projects Creative skills for contributing new and innovative ideas The ability to work well under pressure and meet deadlines We can offer you: An excellent starting salary. Discounted rates across our restaurants and hotels for you, family and friends to enjoy. Stream - access up to 40% of your pay before pay date, and save directly from your salary. Your Wellbeing Hub - powered by Hospitality Action , from an 24/7 employee assistance programme, to gym classes, to nutritious recipes, to clinical counselling, we want to you feel cared for at each step. 28 days’ holiday (including Bank Holidays) + birthday off Team recognition programme to celebrate your achievements. Referral bonus scheme for recommending top talent - earn up to £1000. Long Service Awards - dinners for two with all the trimmings, complimentary room stays with breakfast and dinner, theatre tickets to see The Lion King, and so much more. Ready to make your mark with an award-winning boutique hotel group? Apply today and help us tell the story of The Signet Collection.