Social Media & Marketing Campaign Executive

About GTI We aim to help students realise their potential in the world of work through technology, content, and tools. That’s not an easy thing. We believe in understanding students and partnering with employers, universities, schools, and other technology providers. It’s about students finding the right role and employers finding the most suitable candidates. But its more than that – it’s about helping young people discover options, develop, and build confidence. About the Team The Marketing Operations team sits within our wider Student Success function, whose mission is to positively impact hundreds of thousands of students across the UK and EMEA. Together, we support students throughout their career journey—through the targetjobs platform, social media, ambassador programmes, and industry-leading events. As part of this collaborative and dynamic team, you’ll contribute to campaigns that engage students both digitally and face-to-face, helping them discover exciting opportunities with top employers. You’ll work closely with the Marketing Operations Team and other members of the Student Success and Client teams to deliver high-quality campaigns that support both student outcomes and client goals. This team thrives on innovation, operational excellence, and a shared passion for student engagement. Whether coordinating an ambassador programme or helping launch a new campaign, your work will play a key role in making a meaningful impact on students’ futures. About this role As a Marketing Campaign Executive , you will play a key supporting role in the delivery of multi-channel campaigns by providing coordination, administrative support, and executional assistance across a wide range of activity. Working closely with the Marketing Operations Team, you’ll help manage social media content creation, social media campaigns, organic and paid social scheduling, ambassador programmes, schedule paid media content, organise campaign logistics, support candidate communications, and contribute to accurate and timely reporting. This is a fast-paced, hands-on role ideal for someone who is organised, detail-oriented, and passionate about student engagement and campaign delivery. Key Metrics (if applicable) Social Media Metrics including reach, impressions and engagement Successful delivery of administration tasks and ambassador tasks Ambassador satisfaction ratings High performance ROI marketing campaigns Customer satisfaction Outcomes Organic & Paid Social Media Delivery: Plan, create, and schedule organic social media content across LinkedIn, Instagram, TikTok, and other platforms for both Group GTI brands and client campaigns, maintaining brand consistency and optimising for platform-specific engagement metrics. Execute paid social media campaigns end-to-end, including audience targeting setup on platform, support with creative brief development, ad copy and asset coordination, budget monitoring, and performance tracking against agreed KPIs (CPM, CPC, engagement rate, conversions). Deliver monthly client social media retainers and project work including content calendars, copywriting, asset sourcing/creation, community management responses, and regular performance reporting with actionable insights and recommendations. Attend client locations as necessary with the Marketing Operations Team to support filming, content creation and activities for client campaigns. Manage social media campaign operations including briefing designers for social assets, coordinating approval workflows with clients, scheduling posts via social management platforms (e.g., Hootsuite, Sprout Social), and maintaining content libraries and asset banks. Monitor and report on social media performance across organic and paid activity, producing weekly/monthly analytics reports, identifying trends and opportunities, conducting competitor social audits, and presenting insights to inform future campaign strategy. Collaborate with Student Success and Events teams to amplify event promotion, ambassador campaigns, and student engagement initiatives through targeted social media activation, live event coverage, and user-generated content campaigns. Successful administration of client marketing campaigns, ambassadors and paid media channels Assist in the coordination and administration of marketing campaigns across EMEA, supporting activity across email, social, campus, and digital channels. Help organise logistics and campaign materials for ambassador programmes and student-facing activations. Provide hands-on support during key campaign phases, including onboarding, training, and briefing of ambassadors. Attend campus activations, as necessary, with the rest of the Marketing Operations Team for client roadshows. Maintain campaign trackers, timelines, and documentation to support smooth delivery and reporting. Help with campaign invoicing, budgeting processes, and ambassador payments in coordination with the Marketing Campaign Manager. Work closely with inte