Job Description
Job Description : Job Title: Digital Marketing & Ticketing Executive Team: Scotland Brand Homes Marketing Location: Edinburgh, Scotland ( Edinburgh Park ) Full time / Permanent About Us Diageo’s Scotland Brand Homes are a diverse portfolio of world-class visitor experiences across Scotland. Following the announcement in 2018 of a £185 million investment in Scotch whisky tourism, we opened Johnnie Walker Princes Street in the heart of Edinburgh and transformed our malt whisky distillery experiences, including Talisker, Lagavulin, and The Singleton. More recently, this journey has included the reopening of the iconic ‘ghost’ distilleries Brora and Port Ellen in 2021 and 2024. Our purpose is to celebrate life, every day, everywhere , and our Brand Homes play a critical role in delivering this by creating unforgettable consumer experiences rooted in craftsmanship, heritage, and innovation. Whisky tourism is Scotland’s number one visitor activity, attracting over 2 million visits annually. Our experiences provide unparalleled opportunities for consumers to immerse themselves in our brands, playing a critical role in recruiting new consumers into both our portfolio and the wider Scotch whisky category. Our Brand Homes uniquely combine immersive experiences, world-class retail, and exceptional food and drink, making them a key part of each brand’s consumer recruitment ecosystem and one of Diageo’s most important direct-to-consumer (D2C) channels . W e have recently undergone a digital transformation of our booking systems that will allow us to deliver better experiences for our consumers and our teams on the ground. Within this context, the Ticketing Executive plays a vital role in enabling seamless, data-driven consumer journeys, ensuring that our ticketing and booking platforms support both commercial performance and outstanding visitor experiences. About the Role We are seeking a Digital Marketing & Ticketing Executive to join the Scotland Brand Homes Marketing team. This role is central to the smooth operation, optimisation, and continuous improvement of our ticketing ecosystem across multiple sites. You will be responsible for the end-to-end management of ticketing systems, ensuring accurate product setup, pricing, availability, and performance tracking. You will also act as a key link between Marketing, Commercial, Digital, Operational, and external teams, helping to maximise bookings, revenue, and customer experience. Key Responsibilities Ticketing & System Management Manage day-to-day operations of the ticketing platform, including product setup, pricing, and availability to support B2C and B2B/Affiliate business teams Responsible for the creation and ongoing management of the online trade portal for intermediary partners Create and maintain ticket structures including tariffs, rate tables, ticket models, and product profiles . Implement ing update to our experiences, including s et up and manage ment of promotional codes, campaigns, and pricing strategies Creating and managing API & systems integration to ensure seamless end-to-end ticketing journey Ensure accurate ticketshop display, content, and user journey optimisation Own and manage the central product information system , which ensures clear alignment of digital consumer touchpoints Performance & Optimisation Monitor booking trends, revenue (NSV), and performance metrics Maintain dashboards and reporting (e.g. Power BI) to support business strategy & decisions Provide actionable insights to improve conversion rates , ATV , and customer experience Support cross-functional collaboration with data-driven recommendations Ensure data and GDPR compliance, including maintaining process documentation and work instrcutions to align with Diageo internal audit processes Stakeholder Management & Collaboration Act as the key contact for ticketing-related queries across Brand Homes Work closely with Marketing, Business Development, Global Websites , Customer Service and Regional Brand Home teams, as well as external agencies Support B2B and B2C troubleshooting and act as an escalation point for system issues Manage relationships with ticketing provider and web agencies (e.g. BAU calls, issue tracking) Work closely with central Finance teams to support reconciliation processes and ensure accuracy and integrity of revenue reporting Process & Continuous Improvement Track and manage system issues using project management tools (e.g. Microsoft Planner, Jira, etc) Maintain S tandard O perating P rocesse s (SOPs) and ensure adoption of best practices across teams Act as our internal subject matter expert on Ticketing through: R oadmap planning, system enhancements, and new feature implementation ; collaboration with the Irish Brand Homes team to create a ticketing Centre of Excellence Create training materials and documentation for internal teams to drive adoption, surface system challenges, and proactively identify training needs Long-term Role Growth You would be a go