Job Description
Position Overview: Penny Appeal Canada is seeking a motivated and detail-oriented individual to join our team as a Digital Marketing Coordinator . This role offers an excellent opportunity to gain hands-on experience in digital marketing within the non-profit sector while supporting the organization’s mission. The Digital Marketing Coordinator will support the execution and optimization of digital campaigns across social media, email, and paid channels, while assisting with research, content publishing, and performance tracking. Responsibilities: Review and prepare market analysis of current digital marketing best practices Conduct trend and competitor research to support campaign strategy Assist with paid ad setup, monitoring, and basic optimization Prepare, schedule, and publish organic content for Pinterest and Snapchat accounts Support content planning and coordination across social media and email channels Track and organize campaign performance data for reporting purposes Ensure accuracy and consistency across all published content Assist with general digital marketing and administrative tasks as needed Qualifications: Basic understanding of social media platforms (Instagram, TikTok, Facebook, etc.) Familiarity with scheduling tools and email platforms (or willingness to learn) Strong attention to detail and organizational skills Analytical mindset with basic Excel or Google Sheets skills Ability to manage multiple deadlines in a fast-paced environment Interest in digital marketing and fundraising Previous experience (academic or personal projects) in marketing is an asset